"When the heaters are on we always keep our doors closed at Born. We open the door for customers when they enter and leave our stores. This not only saves our heating bills and carbon footprint but ensures our customers get a friendly greeting and goodbye. As a company that sells green and ethical baby products it's important that we follow that ethos through in our business in everything we do. It's also reassuring for customers who have toddlers as they aren't worried about them running off. This has always really worked well for us, it's useful to be able to communicate that to our customers by way of the sticker on the door."